很久很久以前，有個世界經典廣告系列叫 "Do you know me"，是史上最厲害的代言人手法廣告之一。用代言人，很多的做法是懶勁的擺個名人出來現身露臉，就很大殺四方了，誰與爭鋒。但當年Do you know me系列，偏偏找些名氣很大，但樣子可能無人認得的猛人來賣廣告，賣甚麼？American Express美國運通信用卡。以前，有信用卡很巴閉，尤其Amex。有人烘托出卡比人更知名。
廣告中名人問：Do you know me？唔識唔緊要。識Amex就可以了。由超紅著名作家Stephen King到美國第35任國庫局局長都有，幾十年前，作家和政府官員，不少是名字響而露臉少的，用這種名人來銷售，有種實而不華的說服力。
This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.
This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.
This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.
